The Designer

The Nucha Story

Nucha is an Israeli fashion house founded in 2022 by fashion designer Noy Goodker Krup.
The brand is named after Nucha, Noy’s childhood nickname, given to her by her big sister—
a name that has accompanied her throughout her life.
 

Noy graduated in Fashion Design from the prestigious Bezalel Academy of Arts and Design in Jerusalem.
During her studies, She studied abroad for a semester in Porto, gaining unique international experience and had the opportunity to participate in an exclusive collaboration project, which she later presented at a fashion show in Berlin.
After graduating in 2019, Noy decided to establish her own fashion house—
one that reflects her unique vision of timeless, sophisticated style.
 

Nucha was born from the perception that fashion should be timeless, not fleeting.
It redefines the way we interact with our clothes—
moving beyond trends to embrace classic, versatile, and functional pieces that stand the test of time.
Each collection is designed with a multifunctional approach, offering multi-seasonal looks that seamlessly integrate into any wardrobe, ensuring effortless elegance for years to come.
 

As a locally made slow fashion house, Nucha upholds the highest standards of craftsmanship, materials, and quality.
Every piece is carefully designed with attention to function, effortless chic, and longevity, created in a safe, ethical, and controlled work environment.

Nucha is designed for the modern cosmopolitan woman—a woman who appreciates the perfect balance between classic and contemporary, effortless and refined. She values impeccable craftsmanship, timeless silhouettes, and fashion that feels both sophisticated and effortless.